DESI TO DESI: THE MULTIPLIER EFFECT
Elections are won by those who show up to vote. Voter turnout is lower amongst Asian Americans compared to other groups, and cultural connection is a powerful tool to encourage people to participate in democracy.
They See Blue was formed because we realized that when we did outreach to Desi households, we had a much higher success rate than when we did general outreach to random households. Furthermore, non-Desi activists may not have as much success with Desi voters. In contrast, the Desi voters we met showed real gratitude for having a fellow Desi reach out to them, and we were often invited into their home for chai! Here are some general guidelines that we found helpful to maximize our success rate:
Use a filtered voter registration list to identify Desi voters
Consult with the TSB-CA team if you need help
Postcarding and phone banking can be done from home
Focus on Desis who are Democrats or Independent
Knocking on doors must of course be done in-person
Pick an area with large Desi population
Prioritize Desi households that have registered Democrats
Our strategy as an organization isn't to convince conservative Desis to vote Democratic (only 7% of the Desi community is Republican) but rather to convince unregistered Desis to register and vote blue AND convince moderate Desis to vote blue.
Our goal is to have a TSB chapter in every major swing state by summer 2020, and to ensure Democratic control of the House, the Senate, and the White House. Together, we can make it happen!