Our voice. Our vote. 


They See Blue (TSB) was founded in July 2018 in the San Francisco Bay Area to leverage a cultural connection to advance progressive South Asian civic engagement.​  In the 2018 midterm elections, we mobilized the South Asian community Central Valley of California with a laser-focused strategy to flip the CA-10, CA-21, and CA-22 House seats from red to blue.


With the help of other grassroots organizations, They See Blue grew its membership to 200 volunteers, held successful fundraisers, and conducted targeted outreach to South Asian families through canvassing, phone banking, and sponsoring political ads on local radio stations. As a result, Democrats won CA-10 and CA-21.


They See Blue's mission is to mobilize and engage Americans of South Asian* origin in the democratic process to help Democrats win federal, state, and local races.

*Afghan • Bangladeshi • Bhutanese  • Indian • Indo-Fijian • Indo-Caribbean • Maldivian • Nepali • Pakistani • Sri Lankan • Diaspora

We’re taking the momentum from 2018 and replicating our playbook nationally for the November 2020 Elections. Our goal is to have TSB chapters in all states with large South Asian population and mobilize South Asian voters in battleground states to ensure Democratic control of the White House, the Senate, and the House.


According to a recent report from the Center for American Progress, there is a greater than 10% turnout gap between White Americans and eligible Asian American voters. This gap has existed for decades and shows no sign of closing without targeted intervention. 

Our fundamental organizing strategy is to increase voter turnout among Democrats and Independents in the South Asian American community by leveraging personal relationships and shared cultural identity.

They See Blue has no dues or fees

Facebook Cover - 1 (3).png


Collect robust disaggregated data on Asian Americans.

Eliminate language barriers to voting


Facebook Cover - 1 (3).png


Prioritize Asian-American outreach in political campaigns

End discriminatory voter-purging policies


Facebook Cover - 1 (3).png


Remove barriers to voter registration

We are proud to be working with a number of Democratic and South Asian organizations. To become a partner, please contact us here.


Facebook Cover - 1.png


General policies

  • We are not an issues-based group, though many of our members feel passionate about specific issues and are motivated by them 

  • We are focused on US politics in our organizing and do not take stances on non-US politics

Supporting candidates

  • We generally do not officially support any candidate until they win the primary and become the Democratic nominee (though informal early engagement is OK)

  • We support any Democratic nominee who is in a critical swing district or state, regardless of their position on specific issues

Organizational structure

  • We are a true grassroots organization focused on electing Democrats up and down the ballot.

  • There is no hierarchy: each of us is a volunteer (though some do more than others) 


  • We are an inclusive “big tent” organization with a diversity of views, and we strive to maintain a courteous and respectful discourse (no personal attacks) in our messaging forums

  • We do not tolerate racism, casteism, classism, homophobia and transphobia, religious discrimination, sexism, and any forms of discrimination or exclusion.